The Technology

Cloud-based means business

The technology behind Sentro combines a full-featured group insurance policy administration with useful portals interfaces and applications for brokers and customers. A rich and extensive API set allows powerful integration with a wide variety of external systems. Sentro is a pure cloud application, so there is nothing for your IT team to install and maintain.

Harnessing the power of others

We believe in the value of our platform. But we don’t believe that there is one single solution to rule them all.

We pride ourselves in our ability to work well with other systems. Insurers can use Sentro to manage their Group business without throwing away their retail systems.

We leverage the power of components to deliver you more value.

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Harnessing the power of others

Application integration

The technology behind Sentro combines a full-featured group insurance policy administration with useful applications for brokers and customers. A rich and extensive API set allows powerful integration with a wide variety of external systems.

Find out more
Application integration

Here to help

We love working people who want to deliver to their customers and partners in new and exciting ways.

We are Microsoft Partners, and we use the Azure platform to provide global services at scale.

If you’d like to talk to us about how we can support you to bring your group insurance and benefits idea to reality, get in touch today.

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Here to help

Developer Benefits

Fast integration

Fast integration

A rich and extensive API set makes it easy to integrate your own systems and applications with Sentro

Support that gets you

Support that gets you

We're developers too. We help you strike that balance between controlling the whole tech stack, and getting useful work built. Join our community, come to our events, help us build the future of work.

A point of difference

A point of difference

Our APIs and support tools allow you to entirely rethink how your group insurance and benefits service delivery works. Sentro can connect your whole group insurance and benefits value chain. This creates a real point of difference against your competitors.

Sentro Roadmap



Sentro Hub is the core group insurance administration platform for insurers.
• Product creation
• Group policy administration
• Billing
• Claims initiation
• Distribution support


Engage - Employer

Sentro Engage allows group insurers to offer business customers their own employee benefits platform. Add their own company benefits, integrate their group insurances, and select from a range of other service provider benefits.


Engage - Employee

Sentro Engage gives employees a mobile application or web experience to see and manage their employee benefits.


Connect - Service Provider

Connect enables Service Providers to collaborate with group insurers and add their service offerings to the platform. Group Insurers who offer non-insurance benefits and services with their group insurance products can now deliver fully integrated solutions to their customers.


Connect - Broker

Connect - Broker features sales and service tools for your group insurance distribution. Streamlined customer and member maintenance. Share key documents like quote approvals. Help manage compliance by providing product education and support material.

Q2 2020

Connect/Hub - Quotation and Onboarding Collaboration

Tools that let insurers, brokers and customers chat and collaborate throughout the quotation and onboarding process


Microsoft Integrations

Deep integration with selected Microsoft products

We always tailor a Sentro implementation to the customer's unique needs.  So every cost quotation is unique to the customer.

We call our business approach a 'shared success' model.   We do our best to keep up-front costs reasonable, and as the customer's business grows, we also get rewarded.

Generally, there are three elements to our costs:

  • Configuration and Installation.   This is a one-off charge that covers the setup, customization and integrations a customer requires.
  • Access Fees.   This is a monthly base platform licensing charge.
  • Variable Charges.  Based on number of members/lives administered.

Please contact us to discuss your specific requirements.


Sentro runs on Microsoft Azure, and we are a Microsoft Partner.

The Microsoft Azure platform gives us world-class reach, scale and security.

Our customers have run group life, group health and group cyber propositions on Sentro.  We can even support non-insurance group propositions like SME employee benefits.

Yes.  All Sentro user interfaces can be modified to incorporate your brand and feel.

For our Engage employer and employee interfaces, we can present different looks for each customer.

We also provide a rich API set, so if you have an existing front end, but just need the group data, we can work with you to build that interface.

Sentro is a brand of Belong Services Limited, based in Auckland, New Zealand. Our existing products include the Belong employee benefits platform, and the Sentro group insurance and benefits  management platform. 

Sentro is the global InsurTech group insurance specialist.  We aim to improve and re-invent the way that insurers and their partners deliver group insurance and other services to business customers.  We are driven to make life better for working people, by making it easier for their employers to look after them.

Our team has extensive international experience across the areas of technology, software and management; in industries ranging from telecommunications, insurance, banking and retail. In addition to our existing products, we have delivered a range of other software and technology products in past lives. 

We are privately held, with investors from the USA and Australasia.  We are Microsoft Partners.  We have a number of other partnerships we are working on and anticipate announcing these as they are confirmed.

Sentro is software for group insurers and their partners.   We specialise in group insurance and benefits.

Our product roadmap is focussed on making delivery of group insurance and group benefits to individuals ever better and more seamless.  

We will continue to differentiate ourselves from our competitors by offering our customers rich and usable core functionality, combined with modern integration options and as much configurability as possible.   Our partnership with Microsoft is an important aspect of this strategy.


Sentro is sold directly to Group Insurers and group benefits providers.   Contact us to find out more.